XI-th International Scientific Conference

🌍📚 XI-th International Scientific Conference
“Innovation, Technology, and Green Business”
🗓 Held on June 5, 2025
📍 Organized by University College of Business (UCB), Albania

Today, the University College of Business proudly hosted the XI-th International Scientific Conference on “Innovation, Technology, and Green Business”, marking a major academic event that brought together academics, researchers, and practitioners from various European nations. The conference served as a dynamic platform to explore how innovation and technology are transforming the path toward a greener, more sustainable future.

In an era defined by climate challenges and digital acceleration, this year’s conference focused on sustainable business models, digital transformation, green technologies, and inclusive economic growth.

More than 80 participants presented original research on topics such as sustainable tourism, AI and digital finance, smart homes, circular economy strategies, cyber and green security, and legal frameworks supporting green transitions.

The Rector of the University College of Business Prof.Dr. Ylber Bezo, hosted distinguished guests such as Honoris Causa Doctor Dr. Biljana Ciglovska Bojchevska from the International University of Struga, Assoc. Prof. Dr. Jelena Lonska From Rezekne Academy of Riga Technical University in Latvia, Dr. Katarina Aškerc Zadravec from B2 Ljubljana School of Business, Slovenia, Dr. Neven Sipic from Zagreb School of Business, Croatia; Dr. Inese Ratanova from Baltic International Academy in Latvia, and academic leaders from Lithuania, USA, North Macedonia, Poland, Croatia, Slovenia, Kosovo, Italy, and Turkey—fostering cross-border collaboration and academic dialogue.